Elements of the 2020 Winter Olympics are a major draw for this year's festival, which will feature snow and ice activities and lantern shows in Beijing and Zhangjiakou.

The 2020 Meet in Beijing International Arts Festival is sponsored by the Ministry of Culture and Tourism, State Administration of Radio and Television, the Beijing municipal government, and the Beijing Organizing Committee for the 2022 Winter Olympics. It's organized by the China Arts and Entertainment Group and the Beijing Municipal Bureau of Culture and Tourism.