To date, about 1,000 local residents have used social and e-commerce platforms to sell ginseng, with turnover reaching 200 million yuan.

At the end of last month, Xinhua News Agency reported that more than 2,670 enterprises were processing ginseng in Fusong, with 65 brands and over 500 related products available. Last year, the medical and health industries involved in ginseng contributed about 420 million yuan to the local economy.

As Fusong witnesses industrial prosperity, local families have found their own ways to pass on ginseng-related culture.

Cui has taught his nephew to find and pick wild ginseng, in the hope that the younger generation will not abandon such skills and can continue to abide by the rules to protect the environment.

Xu, who has told her daughter of her own experiences in processing ginseng, has stressed that concentrating on such work is the "biggest form of respect to nature".

Meanwhile, Li Shouguo and Ma are exploring new ways to promote the herb.

"Showing ginseng to the world and spreading related knowledge to more people is my way of remembering and inheriting the local plant and its culture," Li said.