Golden rabbit boosts consumption

chinadaily.com.cn | Updated: 2023-01-05 16:42

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Customers look at gold medals commemorating the upcoming Year of the Rabbit at a store in Beijing, on Jan 5, 2023. [Photo by Jiang Dong/chinadaily.com.cn]

As a part of the 2023 Beijing Consumption Season, Caishikou Department Store launched a set of gold and silver medals commemorating the upcoming Year of the Rabbit.

During the New Year's Day Holiday, branches of the store in Beijing have seen a significant rise in customer flow as people are selecting gold jewelry for the upcoming Spring Festival.

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