BEIJING, March 20 -- China's Ministry of Education said on Wednesday it would launch a campaign to promote employment for university graduates during the spring semester, a key period for campus recruitment.

The MOE said it aims to organize up to 10,000 businesses to hold on-campus recruitment events while encouraging universities to visit enterprises, pool recruitment information and notify job-seeking graduates about relevant vacancies.

Universities are also required to offer guidance to job-seeking students through various means such as online lectures, according to the ministry.