"We will provide support for new product launches, opening of stores, professional incubation for debut activities and debut brands, as well as professional platform service organizations for first stores. Through this season's Shanghai Fashion Week, we hope to see international brands debuting in China and more young Chinese designer brands making their mark on the international stage,"

Tong Jisheng, director of the Shanghai Fashion Week Organizing Committee, emphasized, "Shanghai Fashion Week is not only a gathering for professionals but also a trend in new consumerism, offering the general public an immersive experience in the economic enjoyment of fashionable life''.