"We're not simply bringing Italian coffee culture to China—we are here to co-create a new flavor that fuses the essence of both civilizations."

Andrea Natale, director of coffee business development in Asia at De'Longhi Group, shared in an interview that his passion for coffee is deeply intertwined with a respect for cultural exchange. He firmly believes that China produces some of the world's finest coffee beans. What De'Longhi aspires to do is harness Italian craftsmanship and philosophy to transform these exceptional beans into globally recognized creations—and to connect with coffee lovers across all of China, not just in the top cities.