New type of matsutake hunters and traders
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After graduating from college in 2017, Chunpi chose to return to Shangri-La, and became one of the first youths in his village to promote the sales of matsutake through e-commerce.
In recent years, Chunpi has focused on improving the quality of the mushrooms while also building his own brand.
In 2024, because of his efforts, Jidi Village established a village-level matsutake market that integrates offline transactions, livestreaming e-commerce and cold storage.