Culture high on agenda at Sanya tourism summit
By CHEN BOWEN |
chinadaily.com.cn |
Updated: 2025-11-19 20:01
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The event introduced an innovative "global experience officer" program designed to foster deeper, participatory dialogue between proponents of international best practice and local initiatives.
"The global tourism industry is undergoing a profound shift from 'sightseeing' to 'experiential' travel," said Zhang Hao, deputy director of the Sanya Tourism Board. "This program allows our guests to personally encounter Sanya, to perceive it firsthand and form genuine, in-depth insights into its tourism development."
