Local brands and multinationals are out to tickle the tastebuds of cats and dogs, and make millions

Five years ago, dog-lover Song Yu decided to open her Paopao Pet Bakery in Beijing, claimed to be the first of its kind in China, to enable pet owners to pamper their furry companions with delicious and healthful treats.

"The idea was born because we wanted to get more dogs to eat fresh and healthful food," said Song. "Health is the most important thing for pet owners, so it's essential for them to buy high-quality food for their pets."