促銷信寫(xiě)作實(shí)例（一）
[ 2006-08-28 10:22 ]
說(shuō)了那么多，還是要看寫(xiě)出來(lái)的真功夫。下面就是一篇促銷信的實(shí)例。這封信是從加強(qiáng)潛在客戶對(duì)產(chǎn)品使用便利的認(rèn)識(shí)方面來(lái)入手促銷的，我們來(lái)看看寫(xiě)得如何。
Dear Customer
When you own a computer at home or the office, how often do you say to
yourself, "I wish I had an expert with me all the time" or "Oh computing work, I
wish I were better instructed whenever I have problems".
The newly published handbook PROFESSOR WPS is your expert. It is your
professor instructing you how to use the machine and how to obtain the perfect
performance in word processing system.
The handbook is the work of three university professors of computer science
and two experienced computer technicians. It is not an introductory textbook to
you but a hand-on tutorial providing easy-to-read application approaches. One
hundred and eighty-eight questions and answers present solutions to your daily
usage problems. The technological concepts and terms are explained with more
than 200 photographs and illustrations appearing in the 250-page handbook. In
it, you can read about keys without calling at the technician's office whenever
you get lost in processing. What is more, the bilingual explanation will make
the job easier for users either speaking Chinese or English.
Throughout the handbook the authors have attempted to conform to the most
word processing usage. It will keep you well informed and able to converse
easily with those specially designed questions and answers, each of which costs
10 cents, about 1/100 of the consulting fees for a technician.
For a fast ownership of the handbook, please fill in the enclosed card as
requested and return it as soon as possible. By sending the card before 30
August, you will obtain a special discount of 2 percent at our introductory
stage.
Yours faithfully
這封信首先通過(guò)描述用戶們都經(jīng)歷過(guò)的問(wèn)題引起讀者的興趣，然后導(dǎo)向正題：一本指導(dǎo)性的手冊(cè)將幫助用戶解決問(wèn)題。文中用了大量的篇幅來(lái)說(shuō)明手冊(cè)的價(jià)值和實(shí)用，并以價(jià)格上的優(yōu)惠吸引客戶訂購(gòu)。而且，它還提供了方便的訂購(gòu)方式，這很容易促成客戶立即訂購(gòu)。
（改編自：《國(guó)際商務(wù)寫(xiě)作教程》，對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社 英語(yǔ)點(diǎn)津 Annabel 編輯）
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