Coinciding with its 30th anniversary in China, Lanc?me also premiered its brand documentary Blooming Together at the exhibition venue. The documentary, which will be screened on a loop throughout the event, centers on the theme of "friendship" and was filmed in cities including Beijing, Shanghai, Kunming, and Suzhou. Comprising four chapters, it revisits Lanc?me's journey from multiple perspectives, including brand value resonance, customer connections, product development, and cultural collaborations.

The title Blooming Together reflects the genuine sentiments of Léa Deglaire, the documentary's interviewer and producer, who conducted all the interviews featured in the film. Reflecting on her filming experience in China, Deglaire noted the deeply touching, partner-like connection between Lanc?me and the Chinese market, as well as its consumers. This mutual growth and shared pursuit of beauty inspired her to name the documentary Blooming Together.